Speaking on “AI & Us: Events, Design & Experience” with Impact XM, one thing I touched on was how AI can enhance events:

By combining personalisation with natural language prompts, we can turn event apps from static systems into an on-demand, centralised, proactive, and hyper-personalised SERVICE.

For instance, I can say to an event app:

📍”List all the exhibitors that specialise in GEO and pin their booth locations to my map”
☕️ “Contact the most senior person attending this event from my perspective client’s company, and ask if I can buy them a coffee on Wednesday afternoon”
♻️ “Add any talks on Sustainability to my calendar and send me notifications 15 minutes before they start”

Why this is so important is because it lets people spend more time GAINING VALUE from your event and less time trying to figure out where to go and what to do.