Thrilled to be quoted in Money Marketing talking about what marketers can do today to prepare for a future where AI Agents make purchasing decisions on our behalf.

“One thing firms can do now is ensure their data is structured, accurate, accessible and indexed for generative engine optimisation in machine-readable formats. Make it easy for bots to be able to explain and justify why they chose to prioritise your brand over another.”

Read the full article here: https://www.moneymarketing.co.uk/features/leader-how-ai-tools-are-changing-the-advice-journey/

#futurist #GEO #futureofmarketing #AIagents