For one of my last keynotes this year, I had an unanticipated “full circle” ...
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Necessary cookies (1):
test_cookie | .doubleclick.net | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. | Duration: 15 minutes
Statistics (3):
CLID | .bing.com | Collects data about the user's navigation and behavior on the website. This data is used to produce statistical reports and heatmaps for the website owner. | Duration: 1 year
_clck | .bing.com | Collects data about the user's navigation and behavior on the website. This data is used to produce statistical reports and heatmaps for the website owner. | Duration: 1 year
_clsk | .bing.com | Registers data of a statistical nature about the navigation of several users on the website. Used for internal analysis and statistics. | Duration: 1 day
Marketing (9):
MUID | .bing.com | Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. | Duration: 1 year 24 days
_gcl_au | .doubleclick.net | Used by Google Adsense to experiment with the effectiveness of their ads. These take place on all websites that use Google Adsense. | Duration: 3 months
_uetsid | .bing.com | Collects data about the visitor's preferences on several websites - used to optimize the website's ad relevance in relation to the specific visitor. | Duration: 1 day
_uetvid | .bing.com | Collects data about the visitor's preferences on several websites - used to optimize the website's ad relevance in relation to the specific visitor. | Duration: 1 year 24 days
_fbp | .meta.com | Used by Facebook to provide various advertising services, including real-time bids from third-party advertisers. | Duration: 3 months
IDE | .doubleclick.net | Used by Google DoubleClick to record and report on the website user's actions after viewing or clicking on one of the advertiser's ads. The purpose is to measure the effect of an advertisement and to target advertisements to the user. | Duration: 1 year
SM | .bing.com | Registers a unique ID that identifies the user's device on repeat visits across websites that use the same ad network. The ID is used to target ads. | Duration: Session
SRM_B | .bing.com | Collects data regarding the user's use of the website's search function. This data can be used to present the user with relevant products or services. | Duration: 1 year
ANONCHK | .bing.com | Collects data about the visitor across multiple websites. This serves to see from where the visitor has accessed the website and thereby measure the effectiveness of the website's marketing. | Duration: 1 day
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